With Expert Tech’s target audience being both B2B and B2C we devised a plan which would target both within the local area. We had a clear and define geological demographic for the computer repair services, however they were also keen to promote themselves on a national scale for their online services such as website hosting, online back-up and remote support.
Our first plan was to design a website which allowed clients to view the services available and display all the contact details. We ensured that the business & home services were separated to ensure there was no confusion for users visiting the site. We also included the online services such as website hosting and online back up logins so people could manage their online services quickly and easily.
For the local advertising we created business cards, leaflets and banners to be distributed around Barry and surrounding areas. We also set up a Facebook and Twitter page to allow Expert Tech to post about the services they provide, the work they have completed and generally engage with the local community.
We also carried out media buying in relevant publications to help gain brand awareness in the right markets.
"Would like to thank Cariad Creative for all their hard work, designing my logo, creating my website and also helping me with my social media!! Thank you. Highly recommended"
Graphic Design, Media Buying, Social Media